This site is intended for health professionals only

Practice ruled ‘irresponsible’ during measles outbreak

29 August 2013

Share this article

A GP practice group’s ‘irresponsible’ advert claiming it had a ‘100% safety record’ for vaccines during the recent measles epidemic has been slammed by the Advertising Standards Authority (ASA).  

Six people – including a GP – complained as the Children’s Immunisation Centre’s website provided links to pages about autism while claiming that the single MMR jab is “100% safe” at their practices. 

However, when the ASA looked into the case it was clear that many patients had minor and major complications as a result of receiving a vaccination. 

Complications ranged from rash and high temperature to emergency hospital admission. 

The ASA said the website’s advertisement of prescription-only medicines to the general public was a breach of the Committee of Advertising Practice code. 

The ASA concluded that the advert must not appear again in its current form, and told the CIC not to promote prescription-only medicines. It also told the practice group to remove claims not supported by objective scientific evidence.