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Setting yourself up for QOF success with messaging services

9 November 2022

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It’s more important than ever for practices to be hitting as many of the Quality and Outcomes Framework (QOF) targets as possible, to support their income in these financially-challenging times.

Mjog by Livi is working with practices up and down the country to increase and improve patient engagement, and to help achieve QOF success. Find out what some of our customers say about our platform.

Making the most out of communication

‘We began by using Mjog to communicate with our patients with asthma to schedule their reviews, which has worked fantastically. We’ve managed to meet our QOF targets, keeping up with booking and completing as many reviews as we had pre-pandemic, which we’re very proud of,’ said Dr David Cooper, GP Partner and trainer, Old Machar Medical Practice, Aberdeen.

‘We’ve since moved to using Mjog’s messaging for GP-led calls to action, such as contraceptive or medication reviews, and will be expanding into diabetes and other chronic disease management soon.

‘We haven’t found that sending comms from the surgery by text negatively affects our relationship with patients or that it slows down the care they expect. And our older adults are just as responsive as our younger patients. We’ve made the switch to smart messaging, which has allowed us to send longer messages that grab the reader’s attention. Some anecdotal feedback has been that these look more ‘trustworthy’ and aren’t mistaken for spam, which can very occasionally be an issue for the basic messaging service.

‘The system has been simple to implement across the practices. Messages are easy to create and send, I’ve devised templates for staff to use.’

Running your practice as a sustainable business

‘While our focus, of course, is on providing the best possible care to our patients, we also have to ensure we manage our practices as businesses,’ said Benjamin Haresign, business manager at Arrow Surgery, Henley in Arden Medical Centre, Pool Medical Centre and Tanworth in Arden Medical Practice.

‘Part of my role is to make sure we are hitting our QOF and enhanced service targets which keeps our business model viable, and I do that in part by managing the implementation and streamlining of processes. This can be tricky to oversee across four practices because they all work in different ways.

‘Mjog has really helped to streamline previous flu vaccination campaigns and helped us to continue to meet our QOF targets. It works in line with our phone system so that once we’ve sent a batch of flu jab messages, we can see who is calling us regarding that text. We can then put in appropriate resources, so our team isn’t overstretched and there aren’t long waiting times for patients at the other end of the phone. We have also made appointments bookable online. I then use my own tracking short links in the batch messages to monitor the effectiveness of the messages and their impact on web traffic and bookings.’

Getting everyone on board with QOF

‘We’ve been using Mjog’s batch messaging to contact patients about cervical smears, asthma clinics, to find out their smoking status, and for diabetes check-ups. We have had really good uptake from these messages, which helps us to hit our QOF targets,’ explained Niné Swift, practice manager at Sheerwater Health Centre in Woking, Surrey.

‘We also use it for general messages to communicate updates on practice closures, bank holiday information, guidance on face coverings, etc. Recently, I sent out a message asking patients to wear face masks when they come in for an appointment, which went to 2,450 patients. It’s a brilliant way of reaching patients quickly with the most important and latest practice information.

‘The templates are really simple and straightforward for me and the team to use. If we require a response from patients, the process is also very easy for them.’

Whether you’re a GP looking to communicate 1:1, or a member of the team needing to reach bigger groups, Mjog is a one-stop solution to manage how your practice engages with patients and achieve QOF success.

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